AI-in-the-loop judgment on unstructured operational input
Working systems for the judgment your business runs on.
Somewhere in your business a senior person turns a drawing, a phone call, a photo, or a promise made on site into a price, a date, or a document. We build the system that sits there. The AI drafts, your person owns the number, and every correction makes the next one better.
Two-story colonial, 3-ton system, from a site visit
Every line carries a reason. Nothing goes to the homeowner until a person approves it.
This week's purchase orders, from sales and stock
Quantities come from sales velocity, stock on hand, and what suppliers said. Nobody orders until a person approves.
First-floor refresh, from Tuesday's walkthrough
Figures trace to your rate card, your past projects, and the walkthrough. The proposal is yours before it is the client's.
Thursday: five properties across three crews
Planned hours come from the estimate. The weather and the trucks come from the morning. Your foreman owns the day.
Intake call, tenant dispute, 22 minutes
Every deadline and commitment lands on the matter with a link to the recording. Nothing is calendared until a person confirms it.
01 / Where the money goes
The costliest work in the building is rarely on the org chart.
In a $1M to $50M business it is the estimator who prices every job from experience, the ops lead who knows where every crew is, the owner who is also the salesperson. Ten or more hours a week of repeatable judgment, done by the people you can least afford to lose to it.
It runs on a spreadsheet, a phone, and one person's memory. Not because nobody built software for it, but because the software stops where the input gets messy.
02 / The catalog
Five workflows so far. The list is open.
Each one repeats across industries far more than the industries repeat. Each is written as the problem and the senior person it eats.
Estimate and quote
A drawing, render, photo, site visit, or RFQ becomes a priced quote with a materials and labor take-off, using what things really cost your business.
Eats the estimator, the owner, the lead PM
Schedule and track
Who does what when, held against actuals every day, so multi-day custom jobs stay on the timeline.
Eats the production manager, the ops lead, the dispatcher
Capture into the record
Calls, meetings, field photos, and documents become commitments, tasks, and notes on the right job.
Eats everyone who says "I'll remember"
Produce documents
Quotes, proposals, purchase orders, SOWs, invoices, and reports in your own templates, from the same record, so a document can never disagree with the estimate.
Eats the person who assembles them by hand
Follow up and sell
Trigger-based, human-approved follow-ups and content generated from completed work, routed through the CRM you already have.
Eats the owner, who is also the salesperson
And whatever your assessment ranks next
Intake and lead handling is next in line: an inbound call, form, or email becomes a qualified request with what the estimator needs, or a polite decline. A reorder decision, a finance close, a research desk fit the same pattern. If the input is messy and a senior person's judgment turns it into a commitment, it belongs here.
03 / How it works
Assess the whole business. Rank what it costs. Build the top of the list.
Free, thirty minutes
Working session
Not a pitch. We walk your business with you, list every place senior judgment is spent on messy input, and put a rough number on the largest one, live. Ends with a Blueprint proposal or a no.
Two weeks, fixed fee
Operations Blueprint
How your business runs today, every costly workflow ranked with a dollar figure from your numbers, and the top one running on your own past inputs as a working proof. Or you do not pay.
Credited against the build if you go ahead within 30 days.
Fixed price per phase
Build, in phases
The top of the roadmap, usually one workflow, delivered as a live system after each phase. Your people use it while we build the next.
From the first day of production use, a platform fee covers hosting, backups, model usage, updates, and support. Then the next item on the roadmap, at a fixed price, one at a time.
04 / What you own
Yours, in writing.
- Your data, your configuration, your cost history, and your own rules.
- A perpetual license to the system, plus a copy of the code in a GitHub organization you own.
- Every estimate, schedule, and document frozen when approved, with a log of every correction.
- The documents that let another engineer take over: phase plans, decision records, pre-reads.
Mainline keeps the platform: the reusable code, prompts, and pipelines that make the second build cheaper than the first. That is how the price stays where it is.
Start here
What eats your senior people's time every week?
Thirty minutes, free, not a pitch. Bring the workflow that costs you the most and we will put a rough number on it before the call ends.